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INDUSTRY LEADERS' VIEWS ON A SECTOR UNDERGOING TRANSFORMATION
WWW.DETEKTOR.COM · THE GLOBAL SECURITY MAGAZINE · PRODUCED BY AR MEDIA INTERNATIONAL AB · NO 2 · APRIL/MAY 2018
Publisher´s comment
Identity crisis for the
security technology industry
Security technology market
Catastrophic events are changing
the mass notification market
The voice of the security technology industry
Software is playing a major role
in the growth of physical security
Business news
Securitas makes acquisitions
on both sides of the Atlantic
Product news
New device and network
management software from Axis
Security events:
· New visitor record for Sicur
· Challenging year for Ifsec
FOCUS ON
THE ACCESS CONTROL MARKET
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2018-04-09 14:09
Lennart Alexandrie, Publisher
Identity crisis for the
security technology industry
I
n the mid-nineties, people involved in the
security technology industry felt like they were
working in a sector that was independent from
what was happening in the rest of the business
world. At the time most security technology
manufacturers were entrepreneur led and the
industry had its own mantra: "whatever happens
in the world, the demands for security will always
grow and we are the ones to satisfy these needs".
Now, different industry sectors are merg-
ing slowly together in the name of technology
integration, internet of things and smart cities.
Video surveillance, sensor technology, ID and
access control can be used for so much more than
security. Cameras offer process surveillance in the
industry or heat mapping, cash point manage-
ment in the retail sector to mention just a few
areas. ID- and access control can also be used for
several non-security tasks, like checking out how
a location in an office building is occupied in
order to optimise the use of available workplaces
in real time.
With the development towards more
integration between different technologies, the
role of the security technology industry is very
much to be a part of something bigger than just
security related installations. At the same time,
the priority for security has increased in both
the governmental and the private sector, which
creates a strong foundation for growth for a long
time to come. So, there are no doubts that the
growth will continue for a long time to come. But
the identity of the security technology industry is
about to change.
Over the last 20 years western security
technology companies have become increasingly
dependent on other industries, because they
have been acquired and merged into diversified
conglomerates. Leaders of the IP-video surveil-
lance market were Axis (cameras) and Milestone
Systems (VMS) today they are both part of the
Canon Group. On the analogue video surveil-
lance market, Pelco was the market leader now
this American company is a part of Schneider
Electric. Add to this that giant companies like
Tyco and Honeywell, own a number of important
security technology companies and that Motorola
recently acquired the Canadian video surveillance
company Avigilon.
Finding a pure security technology company
group with multi billions of dollars in yearly
revenue is not easy. Assa Abloy, the global market
leader within locks and access control is an excep-
tion.
A security technology industry, which has
become embedded in big diversified multina-
tional companies, and a market striving towards
integration and connectivity leads to another
perspective on the business of security, especially
as the features of todays' security systems are in-
creasingly about other functionalities than purely
security.
The market becomes wider but also less de-
fined. Security belongs to all verticals. It means a
more diversified marketing stage for security tech-
nology companies. No wonder that they often are
so well represented as exhibitors at events for the
retail sector, transportation, building industry or
futuristic events regarding smart cities and the In-
ternet of Things. Security technology companies
need to be where the customers are. And their
customers are not necessarily only represented by
security managers anymore.
This development is clearly affecting organisers
of security exhibitions worldwide, as the security
companies have to split their marketing budgets
to accommodate different types of events. This
is one reason why events like Ifsec and Security
Essen are having difficulty in developing new
growth. Competition from all kinds of events
takes its toll.
Against this background one can say that
security has become increasingly important and a
vital part of all industry sectors but also less its
own business.
In this regard, the security technology industry
is suffering from an identity crisis.
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