video analytics discuss video analytics VERTICALS SOME pEOpLE CLAIM the cus- tomer base for video analytics will change moving forward. One of them is Thomas Lausten: “In the beginning it was the companies that could afford it, but we see today that the analytics customers come from all vertical markets. It goes from retail, banking and industrial, to city surveillance applications”, he says. Used for intelligence Boudewijn Hak, Regional BU Marketing, Bosch, also believes the customer base is changing. “In the past, analytics was mainly used in high-end security projects, but nowadays it is also used in other branches. In retail, it can be used for people counting at the entrance, and this is also a reason for us to bring video analytics to our mid-range portfolio, it can be used in a broader aspect, not just for high-end security”, he says. Peter Kim, Idis, identifies two main video analytics application scenarios: “One is about accuracy and that is for intruder detection or monitoring applications. The FUNCTIONS other side of it is the trend that we call business intelligence. How many people are there? It does not have to be perfectly accurate but it has to deliver a statistical trend”, he says. Popular in retail Martin Gren says retailers want video surveillance for operational purposes and that they are getting more and more usage of their video surveillance systems: “The main vertical I have seen for video analytics is retail, because in retail, if results are not a hundred per cent right it is still okay, but for physical security you typically need very high reliability. However, we have some partner applications which are really reliable, such as our perimeter defender. We have also seen that video analytics with thermal cameras creates a really reliable result and this is partially the reason for why we developed the network radar”, he says. Boudewijn Hak, Bosch, stresses that Bosch receive more requests about video analytics applications beyond security, for ex- Thomas Lausten, recently was appointed as the new Mobotix CEO. Peter Kim, Idis Head of Global Technical Support Center. Boudewijn Hak, Regional BU Marketing, Bosch. Martin Gren, co-founder of Axis. We have also seen that video analytics with thermal cameras creates a really reliable result. ample gathering business statistics and providing shop optimisation in order for retailers to know how customers move in a store. More reliable “On top of that we see that the demand for security is also increasing and we expect more and more from the systems. And this is now possible, because they get more and more reliable”, Boudewijn Hak says. William Ku, Vivotek, has similar experiences: ”Retail applications and transportation request intelligent features. In the future, there will be more deep learning. That means if you install a camera in some scenarios, that camera will be trying to learn and become more and more smart to fit the application”, he says. WHICH ARE THE MOST common video analytics functions? Tim Biddulph, Hanwha, says almost anyone can use video analytics and says: “We have been talking about this for a long time. Typically it needs expensive servers to implement and people have not been using it because the cost outweighs the benefits. Today we can accomplish good quality, reliable analytics in the camera and that brings the cost down.” ment really quickly and make a difference to their business tomorrow”, he says. Raziel Bareket, Milestone Systems, considers face recognition as one of the most interesting applications. Before, he claims, it has been seen more as a nice interesting concept that no one really believed was doable, and for good reasons. However, now that has changed. Face recognition “We see face recognition becoming an expected solution, today it is being embedded into cameras, and we will see face recognition being something that is quite important, partly because it ties very nicely into access control integration, but also because without it, it is impossible to know who actually goes in and out”, he says. Boudewijn Hak, Bosch, considers perimeter protection to be the application where video analytics is still used the most. Finally, William Ku, Vivotek, stresses that retail customers want to calculate the convergence rate or other specific scenarios while the transportation vertical requires video analytics in order to know for example the speed of vehicles and to read license plates. These are practical analytic functions that people can implement really quickly and make a difference to their business tomorrow. Quick results He believes retail analytics like people counting, heat mapping and queue management are the most popular video analytics functions today. “These are practical analytic functions that people can imple- Tim Biddulph, Head of Product Management at Hanwha. Raziel Bareket, Director North & South Europe, Milestone Systems. Security News Every Day – www. securityworldmarket.com dete kto r in te r n at i on al • 1 3