the interview Bosch puts focus on picture performance, intelligent video analytics and data security. Detektor met up with Johan Jubbega, Senior Vice President Sales of Bosch Security Systems to have a discussion about business potential and trends in an interconnected world. By Henrik Söderlund Johan Jubbega, Senior Vice President Sales of Bosch Security Systems. Bosch Security’s Senior Vice President Sales: “You cannot manage security without video content analysis” support from video analytics.” You also put emphasis on data security? “Yes, we have already equipped our cameras with a trusted platform module to safely store certificates needed for authentication and encryption. Authentication is needed to ensure that you are talking to your own camera. It is like a handshake; you can authenticate the camera with a certificate. And in this world where it is getting easier to hack into an environment, especially if it comes to a high security environment, you want to make sure that you look at the picture from the camera that you have there. This is a key part of our four-step approach we take concerning data security.“ What is your plan to grow? “It is very important that we have a local presence. We focus on having value propositions, for example in video systems with built-in video analytics, picture performance and data security. We sell our products via partners but we find that it is very important to get our message to the end users as well.” In which markets do you have the biggest potential to grow? “If I look at Europe, the Middle East and Africa, I see that Southern Europe is coming back. The economy here has gone through a difficult situation, but we see nice growth coming back not least since investment in infrastructure is coming back. Africa is a very interesting region too for Bosch, we have a large organisation set up throughout the continent.” What is the top trend in the security industry today? “I would say interconnectivity. It is not just a camera or an intrusion detector – it is a network of detectors or sensors of all kinds, and I think the main trend is that you do not install or sell just a single with others from video systems, equipped with video analytics, you can create a solution which can lead you to a free parking spot. And with this network of sensors and intelligence you quickly go into the direction of big data. If you can handle that, I think it will be a very interesting proposition for large companies or even large city centres or an airport.” What is Bosch’s main focus right now? “One of our main focus topics is video surveillance. Our cameras have one of the best picture performances for video surveillance environments. That means no matter how challenging the light situation is, we provide a perfect picture. The second thing is that we focus on video analytics more than anyone else.” In what way? “We already have a very competitive analytical offering, most of these developments we work on together with our automotive colleagues in Germany, because automotive also needs a lot of self-driving algorithms. We can use most of those algorithms that recognise certain behaviour in the traffic and we can utilise them in our security cameras. Since October 2016 we include video analytics at the edge in our cameras, as of the IP 4000 series and up, as a standard feature.” Has video analytics taken off? “Yes, we definitely see this as given and that is why we continue to develop it. You have to create an environment where you minimize false alarms even in harsh environments and video analytics is essential here. Especially in big projects, you cannot manage security without video content analysis, because there is no way you can monitor what is going on in an airport with 3,000 cameras or in the retail vertical, for example in big shopping malls, without “... although many things can be connected these days, everything is not connected yet. But the hyper connected world is closer than many of us think.” camera anymore. You install or sell a multitude of correlated sensors that will be part of an integrated security and safety solution and, in many cases, will be an integrated part of a much bigger intelligent network.” So where is the market heading? “We see that in the future the whole world will be more and more connected. We want every single device that comes out of a Bosch factory to be connectable to the Internet. IP drives this development and it certainly opens up a very interesting market where we have a lot of overlap and synergies with other departments within Bosch.” Can you give an example? “There are of course many, but here is one example: in already existing parking garages you install sensors for smart parking systems. If you combine these sensors What is your view on smart cities? “We have only seen the start of it. With an interconnected world and the Internet of Things, we will see a lot more of that and we intend to be at the forefront. For example, research shows that people looking for parking spots generate about 30 per cent of all traffic in a city, so you can imagine if you can get rid of most of that 30 per cent…then you solve a major problem for the city. We discuss and talk about this with a lot of cities around the world.” When is this going to happen? “The development is moving very fast but I still think it is a few years away, because although many things can be connected these days, everything is not connected yet. But the hyper connected world is closer than many of us think.” Security News Every Day – www. securityworldhotel.com 26 • d etektor internati onal