security technology market Wireless video surveillance market sees growth ahead London, UK Technavio, a tech-focused market research firm, has published a new report on the global Wireless Video Surveillance market, which is expected to grow at a CAGR of close to 21% during the forecast period 2017-2021. The market researchers have segemented the wireless video surveillance or WVS market into three key geographical regions: The Americas accounting for 43.24% of the market in 2016 , the APAC countries 33.18% and the EMEA regions 23.58%. Analysts found that in the Americas, the US government has augmented its budget for the deployment of defence and security systems in the country. The US Federal Energy Regulatory Commission is adopting certain standards for the safety of critical infrastructure in the Americas. Therefore, there is increased adoption of the security cameras among commercial, residential, utilities, and government sectors in the Americas to protect people and property. The WVS market in the EMEA is witnessing growth in Europe due to the imposition of government regulations such as the European Data Protection Directive. The demand for the security systems among commercial and government sectors is increasing in Europe because of increased security concerns. Besides this, the oil and gas industry has the highest demand for surveillance cameras due to the increasing number of thefts in the industry. The governments in APAC countries, due to security concerns, have made the implemen- tation of CCTV cameras mandatory in public places. Moreover, the emergence of retail chains in India will drive the market for better security systems. APAC is an emerging region for global trading and tourist activities, and this further propels the need for advanced wireless cameras in the region. Several factors, such as increased government spending, growing awareness, and an increase in private sector spending, are accelerating the demand for WVS systems in the APAC countries. Video door bells smooth the way to CCTV acceptance A new study from IHS Markit suggests there is an increasing demand for integrating video doorbells with home alarm systems. For example, if the two are combined with an electronic lock, this would allow a consumer to grant someone access to his or her home safely from anywhere with a wifi connection. London, UK As the popularity of video doorbells increases, owners are likely to become more comfortable with video cameras in their homes. For many homeowners, a video doorbell is their first experience with an IP camera. Installing it, setting up the app and then later using it to view something remotely all help to build consumers’ familiarity with network video cameras. This raises consumer awareness and lowers privacy concerns, two of the main barriers responsible for slowing adoption of video in the home in the past. A rise in the popularity of video integration with intruder alarm systems potentially creates new product development and marketing opportunities. It enables integrators and installers to upsell cameras as part of their standard offering and gives manufacturers a unique selling point to market. Cloud storage services offer another opportunity for revenue generation, which professional monitoring companies could try to integrate with their existing service offerings. IHS analysts predict that increased consumer preference for video cameras could result in less spending on traditional intrusion equipment like PIR detectors, magnetic contacts or break glass sensors. In the short-term, it seems that video cameras would be adopted as an add-on to the existing system, strengthening the abilities of the traditional equipment and the system overall. However, as video analytics continue to improve, it remains to be seen how this trend could affect demand. In 2015, 1.1 million (21 percent of ) residential connected professional monitoring service contracts included some form of video monitoring service in the American region. This proportion is forecast to increase, particularly with the emergence of facial and object recognition, promising to further enhance the future functionality of video verification. This functionality offers potential savings both to consumers and providers of monitoring services through lowering false alarm rates. Professionally installed alarm solution providers such as Vivint, Comcast and Alarm.com are adding video doorbells to their offerings. Currently, however, the typical profile for a buyer of a video doorbell (young and tech-savvy) is also closer to that of one who would purchase a DIY alarm system rather than a professionally installed system. It is therefore likely that in the short-term, the DIY market will feel these proposed effects first if they are to become apparent. With a global market size of $78 million in 2015, video doorbells are only just beginning to gain traction among residential consumers. Their adoption is still largely limited to the US and despite many new entrants; market supply is currently concentrated with a few larger suppliers such as Ring. As competition increases, demand will accelerate and prices will fall. However, the primary barrier today remains price. A normal, non-video-capable doorbell costs less than $20, while video doorbell costs often exceed $150. Raising consumer awareness of the benefits will be key to increasing the adoption rate. IHS Markit forecasts that the global market for video doorbells will experience a 28 percent CAGR over the next five years. As the market continues its rapid ascension, partnering with video doorbell providers could prove lucrative for home alarm manufacturers and service providers. Another option would be to work with third-party integration software providers like IFTTT and Stringify to build a clean, easy-to-use integrated solution. Security News Every Day – www. securityworldhotel.com dete kto r in te r n at i on al • 5