About the author and sponsor

Johan Paulsson is Chief Technology Officer of Axis Communications, the global market leader in network video. Employed by Axis since 2008. Highest education: MSc EE Previous employments: Ericsson, Anoto

Axis Communications, a Swedish-based company, was first to bring the benefits of network video technology to professional video surveillance and remote monitoring applications, and is driving the ongoing shift from analogue to network video. The world’s first network camera was launched by Axis in 1996. With more than two decades of experience in networking technologies, Axis has the largest installed base of network video products, as well as strong partnerships with leading players in more than 70 countries across all continents. Axis sets great store in a business model that involves working closely with more than 27,000 surveillance channel partners, integrators and consultants around the world.

“The partners we work with will be serving their customers for years to come, so it’s critical to them to provide surveillance solutions that fully respond to customers’ wishes and defined needs, and that are effective, reliable, cost-efficient and future-safe. Our continuous dialogue with partners, as well as end users, motivates a slightly different take on image quality: image usability,” says Johan Paulsson.

“Image quality is critical, of course, but the actual benefits you derive from video surveillance will depend to a very large degree on how you use your images. That’s why Axis focuses on ensuring that video can be optimized for the purposes each installation requires, so both our partners and the end users can benefit fully, ” Johan Paulsson concludes.

Founded in 1984, Axis is listed on the OMX Nordic Exchange, Large Cap and Information Technology.

For more detail, view an in-depth presentation of the Axis take on image quality at: www.axis.com/imageusability

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